Our Story

Some women inherit jewellery. I inherited an eye for craft.

Growing up, I watched my mother and sister create beauty with their hands every single day. Fabrics, colours, threads — creativity was the air I breathed at home. I did not know then that this was quietly writing my destiny.

I had the eye. I had the love for beautiful things. But for a long time, I did not know what I would do with it.

Life had its own plan.

Slowly, one saree at a time, one artisan at a time, one design at a time — I found my path. I started learning. Creating. Designing. Levelling up my craft and my eye for what is truly beautiful. From the first piece to where I stand today — every step was unplanned, and yet every step felt right.

And here I am. With Label by Shweta.

A brand born from a lifetime of living alongside craft. Built on the finest handcrafted sarees from Jaipur’s most skilled karigars — the same hands that have been weaving gold and silk for generations.

Every Zari thread is woven by hand. Every Resham stitch is embroidered with devotion. Every Aari motif takes weeks to complete. Each piece we create is rare — once it is gone, it is gone forever.

This is not fast fashion. This is heritage.

When you drape a Label by Shweta saree, you are not just wearing fabric. You are wearing the skill of a master artisan, the vision of a woman who grew up surrounded by craft, and the confidence of knowing you are wearing something truly one of a kind.

Welcome to Label by Shweta. This is my life’s work — and I made it for you.

— Shweta Jangid, Founder